E-xperiential: On-line applications of Experiential Marketing

Opportunities and perspectives in SL for small businesses and educational projects

Interview with Joni West, “This Second Marketing LLC” President. Interviewer: Ruslan Browa

Ruslan Browa: Joni, please tell us how small businesses are represented in SL today. What is necessary to do for organization and success of their business operations in SL? What are the their perspectives? How can a large marketing company like yours help them in launching and running their business in SL? In what areas and with which activities you can help? Do you plan to make some special training courses for small business?

Joni West: As far as I can tell, the small businesses that are in Second Life are entirely virtual. For example, they sell virtual clothing for avatars, or houses, vehicles, furniture and the like. I am not familiar with what, if anything, small real world companies are doing SL since I have not read any media coverage about them. It is impossible to know everything that is going on in Second Life because no one, not even Linden Lab, keeps track.

When a company opens an account in SL, they don’t enter their company name. I am sure there are a lot of IT people playing around with Second Life for their large and small companies but again, we have no way to know unless they get some sort of media coverage.

The success of an entry into Second Life for any business lies first in defining the objectives to be accomplished. Second Life is a web “platform” and can be used for anything the web is used for and more, given its ability to share three dimensional spaces and empower interactions among people from all around the world. People who are put in charge of a Second Life project can either select a Linden Lab approved developer like my agency, This Second Marketing LLC, or assign the task to in-house resources.

It is difficult for clients to wrap their brains around what Second Life is and how it will help them and if they are planning to create a significant presence and be successful, I would highly recommend using a Linden Lab approved developer, at least until the original phases of the project are complete. There are currently several good books on the market that describe the ins and outs of Second Life and people working on a Second Life project should read some to start. There are also video tutorials available through the Second Life website. That said, there is nothing like getting in there and navigating around to begin to understand the mechanics and most importantly, the culture of Second Life.

If you were an American company and going to open a store in Japan, you would certainly do extensive research on the culture of the place you are putting the store so that you do not offend anyone and can align your strategies and tactics for success. Same thing for Second Life. The statistics for the demographics of the Second Life population are available at www.secondlife.com and they should be reviewed by a company to make sure the audience in Second Life is the audience they are trying to reach. There are Second Life “residents” from dozens of countries and the way that breaks down can be important to a company just coming into SL.

Companies and organizations are using Second Life for a wide variety of purposes and the ultimate success of the projects depends on how well they align their strategies and tactics to the ultimate objective. Many companies now use Second Life as a place to hold meetings, thereby saving on costs and energy consumption. Training is very popular in Second Life because you can actually “walk through” areas that would not be possible to show in real life.

For example, I read that BP was training people on what happens below a gas filling station by empowering them to walk underneath a virtual gas station. My agency works with major companies and organizations to use Second Life as a marketing platform. We have been very successful at accomplishing the objectives that we set with our clients. While the entire population of Second Life is small by comparison to say, television viewers, it is possible to garner a great deal of media attention for a relatively low budget project in Second Life. All of the marketing projects that we have done to date have received excellent media coverage in high circulation publications and blogs such as The New York Times, The San Jose Mercury News, USA Today, and Fast Company Magazine (This Second Marketing will be featured in the September issue available on newsstand Aug 19th).

The result of the media coverage is an overall enhancement in brand image. Brands that are doing creative promotions in Second Life are perceived as cutting-edge leaders in many industries.

The way This Second Marketing LLC has been helping our clients is very comprehensive. We explain and demonstrate what Second Life is, often over a web meeting service. We discuss the reasons that the client wants to get into Second Life and how committed they are to the platform. We want to know whether the company wants a long term presence or to run a 3 month promotion.

We educate, educate, educate our clients on what works as well as what doesn’t, and why. Research shows the residents of Second Life don’t mind big brands entering the virtual world, but they do have a problem with big companies coming into the virtual world without taking the time to understand the culture. For example, residents of Second Life are reported to be highly creative, tech-savvy, forward thinkers. They enjoy creating the content that exists in Second Life. Approximately 75% of residents create some form of content whether it is object or animations or art.

So when I big company enters Second Life, the last thing they should do is put up billboards, the virtual equivalent of the real world kind or the equivalent of banner ads on the web, and expect to be respected. Instead, big companies should investigate and deliver what the residents really want. That includes contests, great venues to socialize in, educational classes, and live performances. They should essentially “sponsor” activities that the residents will want to participate in. This again comes back to understanding the residents who are your audience.

This Second Marketing LLC has a team that literally spans the globe. We believe we have the best of the best working on our clients’ projects. That includes builders, scripters, human resource directors, graphic artists, and more. My background is in live real world events and creating events in Second Life and showing them at real world events is new and captivating to many audiences. People who have read about SL get a chance to see it in action at a real world meeting up on a screen. It is also possible to stream a live meeting into Second Life. Focusing on the audience and the message you want to communicate is key. The technology is just the means to an end. In the case of Second Life, a very compelling means!

We are currently in the process of expanding our practice to help companies get into Second Life for purposes other than marketing. Yes, we will be doing training and creating best practices and guides for companies that want to take advantage of this new and exciting platform. It is only a matter of a few years before everyone who uses the internet will have an avatar and a Second Life of some sort.

Special thanks for Stas for help in interview’s preparation.

Online adult dating anal cum latex fetish pussy fisting lesbian BDSM sex hardcore teen girl foot fetish Euro Hardcore PORN dating tips Camping Shop practice fencing sabres holiday affair dvd david james elliott xhilaration flats polka dot refurbished saeco espresso machines rosanna holiday plates 12 days of christmas feng shui 2009 and fortune telling industrial luggage dollys warrior WAR834 - ADVENTURE RACK HTC Universal Table Saw Outfeed Roller Table samsung behold rose grape nuts flakes availability sailor moon vhs collection season 1-5 kodak easy share m1093is toy bmx toys clark griswald blackhawks jersey baby bjorn sitter balance pinzon mandoline New Era NCAA Tasslehoff Knit - Men’s ZINWELL ZAT-970A hello kitty tv dvd combo buy sassafras extract Ipod Touch 32GB 2nd Generation cheap price green plantation pattern glider Sony SRSM50 TWILIGHT PUZZLE NECA www.gpx pills.com sony mylo com-2 metra integration adapter RL Mega Brands Magnext iCoaster “the customer is always wrong the retail chronicles” Corelle Square 16-Piece Dinnerware Set Winfun guitar grizzly bear paw slippers Oster 5838 Replacement Parts stanley 3 in 1 led flashlight tools buy element tech deck fingerboards bosch 36618 review Lego Batman’s buggy; the escape of mr. freeze golden touch craps dvd Metra 99-7013 jermaine huggy hopkins actors “BuY ARTCAM” Jungo WinDriver 9.0 oem software cds
microsoft window 2000 professional oem software PGI Workstation Server 7.0 cheap software downloads
oem Microsoft Office SWISHpix 1.0 adobe standard encoding!
oem office 2000 software, OJOsoft Audio Converter 1.5 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Stardock IconPackager 4.0 inkjet definition oem software
The Logo Creator MEGA pak 3.6 Sonic CinePlayer 1.5 financial planning software australia
Buy cheap PhotoShop CS 2, iLead iPod Video Converter 3.0 iCorrect EditLab Pro 4.52
software oem cd line business; Native Instruments Kontakt 3.0 adobe cs2 photo shop total training
microsoft office 2003 oem Mobile Master Professional 6.9 locate software oem files
widows oem software? River Past MPEG4 Booster Pack 2.7 window 2000 upgrade download
quark xpress 6 crack Privacy Shield v3.0 oem software bundle
software oem italiano River Past MOV Booster Pack 3.7 adobe photo shop element
oem software cds PCalc 3 MAC microsoft window 2000 professional oem software
cheap software downloads Noromis PhotoLab 2.2 oem Microsoft Office
adobe standard encoding! Pop-Software PSP Cutter Joiner 1.0 oem office 2000 software,
upgrade window 2000 to xp Pop-Software MPEG To iPod Converter 1.0 dvd to pocket pc 1.2.4
inkjet definition oem software RedBox Organizer and Contact Manager 7.0 The Logo Creator MEGA pak 3.6
financial planning software australia Stat-Ease Design Expert 7.0 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Memeo AutoBackup 2.50 software oem cd line business;
adobe cs2 photo shop total training Surething Cd Dvd Labeler Deluxe 4.3 microsoft office 2003 oem
locate software oem files Quick Recovery for Pen Drives widows oem software?
window 2000 upgrade download Megatech MegaCAD 3D 2009 quark xpress 6 crack
oem software bundle Stagetools Movingparts Standalones 1.0 software oem italiano
adobe photo shop element Internet History Eraser v7.0 oem software cds
microsoft window 2000 professional oem software Naturpic 3D Real Boxshot 4.0 cheap software downloads
oem Microsoft Office MediaMonkey 3.0 adobe standard encoding!
oem office 2000 software, Nuance ScanSoft PDF Converter Professional 4.1 MULTiLANGUAGE upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Pacestar Software WizFlow Flowcharter Professional 6.01 inkjet definition oem software
The Logo Creator MEGA pak 3.6 StuffIt Deluxe 12.0 financial planning software australia
Buy cheap PhotoShop CS 2, Maxon Cinema 4D R10 STUDIO Bundle iCorrect EditLab Pro 4.52
software oem cd line business; LimeWire Pro 4.16 Multilingual adobe cs2 photo shop total training
microsoft office 2003 oem QDesigner 10 PDM locate software oem files
widows oem software? Rental Property Tracker Plus 1.7 window 2000 upgrade download
quark xpress 6 crack Onspeed 6.0 oem software bundle
software oem italiano Pop-Software DVD To MPEG Converter 1.0 adobe photo shop element
oem software cds ShopFactory Pro 7.5 microsoft window 2000 professional oem software
cheap software downloads Strata 3D CX 5.0 MAC oem Microsoft Office
adobe standard encoding! Inbit Fullshot Enterprise 9.5 oem office 2000 software,
upgrade window 2000 to xp Internet Anywhere Corporate Email Server 6.1 dvd to pocket pc 1.2.4
inkjet definition oem software Macromedia Dreamweaver MX 2004 The Logo Creator MEGA pak 3.6
financial planning software australia Statsoft Statistica 6.0 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Site Publisher 2.5 software oem cd line business;
adobe cs2 photo shop total training Real DRAW Pro 4.0 Multilanguage microsoft office 2003 oem
locate software oem files RealPlayer 11 GOLD widows oem software?
window 2000 upgrade download Professional Look at Net 2.0 quark xpress 6 crack
oem software bundle Redfield Plasteroid 1.31 for Adobe Photoshop CS2 software oem italiano
adobe photo shop element iLead DVD to Zune 3.5 oem software cds
microsoft window 2000 professional oem software Librarian 1.0 Pro MAC cheap software downloads
oem Microsoft Office Roxios Toast with Jam 6 MAC adobe standard encoding!
oem office 2000 software, SILKYPIX Developer Studio 3.0 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 RegVac Registry Cleaner v5.0 inkjet definition oem software
The Logo Creator MEGA pak 3.6 ImTOO Audio Maker 3.0 financial planning software australia
Buy cheap PhotoShop CS 2, TechSmith Camtasia Studio 6.0 iCorrect EditLab Pro 4.52
software oem cd line business; Novation Bass-Station VSTi for Cubase SX3 1.4 adobe cs2 photo shop total training
microsoft office 2003 oem Norton AntiBot 1.1 locate software oem files
widows oem software? ImTOO PSP Video Converter 3.1 window 2000 upgrade download
quark xpress 6 crack MAGIX Webradio Recorder e-version 2.50 oem software bundle
software oem italiano OE backup v5.0 adobe photo shop element
oem software cds Radiotracker Platinum Edition 3.0 Multilangages microsoft window 2000 professional oem software
cheap software downloads SiteDesigner BatchSync Secure FTPS SFTP 2.1 oem Microsoft Office
adobe standard encoding! Network Automation AutoMate BPA Server Enterprise Edition 7.0 oem office 2000 software,
upgrade window 2000 to xp Pagelock website copy protection 7.3 dvd to pocket pc 1.2.4
inkjet definition oem software People Manager 3.0 The Logo Creator MEGA pak 3.6
financial planning software australia HiFi-Soft HiFi WMA OGG Converter 3.0 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 IZotope Trash DX VST RTAS 1.0 software oem cd line business;
adobe cs2 photo shop total training Imagineer Systems Motor 1.2 microsoft office 2003 oem
locate software oem files PrimaSoft Simple Library Organizer Pro 2.0 widows oem software?
window 2000 upgrade download MySQL Maestro 7.2 quark xpress 6 crack
oem software bundle Neuromixer AVmixer Pro 1.3 software oem italiano
adobe photo shop element Tag Rename 3.4 oem software cds
microsoft window 2000 professional oem software Microsoft Office Publisher 2007 cheap software downloads
oem Microsoft Office Presto Transfer QuickBooks adobe standard encoding!
oem office 2000 software, KlangLabs StompBud Collection VSTi 1.15 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Serv-U FTP Server 7.1 Corporate Edition inkjet definition oem software
The Logo Creator MEGA pak 3.6 Runtime GetDataBack for NTFS 3.30 financial planning software australia
Buy cheap PhotoShop CS 2, Pinnacle Hollywood FX Pro 5.2 iCorrect EditLab Pro 4.52
software oem cd line business; Presto Transfer PocoMail adobe cs2 photo shop total training
microsoft office 2003 oem Shenprofessional 2.0 locate software oem files
widows oem software? NetSarang Xmanager Enterprise 3.0 window 2000 upgrade download
quark xpress 6 crack HotDog Professional 7.03 oem software bundle
software oem italiano PDF Annotator 2.0 adobe photo shop element
oem software cds Okoker Mp3 Splitter 4.1 microsoft window 2000 professional oem software
cheap software downloads LoneMail Suite 2006 1.40 oem Microsoft Office
adobe standard encoding! OnOne Photo Frame Pro 3.1 oem office 2000 software,
upgrade window 2000 to xp PictoColor inCamera 4.0 for Adobe Photoshop dvd to pocket pc 1.2.4
inkjet definition oem software MP3 Audio Editor 6.9 The Logo Creator MEGA pak 3.6
financial planning software australia Naevius YouTube Converter 1.6 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 PopChar MAC software oem cd line business;
adobe cs2 photo shop total training PDF To Word Converter 3.0 microsoft office 2003 oem
locate software oem files River Past Animated GIF Booster Pack 2.7 widows oem software?
window 2000 upgrade download Lotus Vehicle Simulation 3.11i quark xpress 6 crack
oem software bundle Image Line EzGenerator ver.2.8 software oem italiano
adobe photo shop element ProCAD 3DSmart Create 1.2 oem software cds
microsoft window 2000 professional oem software Super Proxy Helper 1.09 cheap software downloads
oem Microsoft Office SuperEasy Audio Converter 1.3 adobe standard encoding!
oem office 2000 software, LopeEdit Pro 5.4 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Sisulizer Enterprise Edition 1.6 inkjet definition oem software
The Logo Creator MEGA pak 3.6 Mp3 trimmer 2.8 MAC financial planning software australia
Buy cheap PhotoShop CS 2, SpinAudio Virtual Mixing Console 1.2 iCorrect EditLab Pro 4.52
software oem cd line business; Smith Micro Anime Studio Pro 5.6 adobe cs2 photo shop total training
microsoft office 2003 oem Kaizen Software Home Manager 2008 3.0 locate software oem files
widows oem software? Registry Help Pro v1.56 window 2000 upgrade download
quark xpress 6 crack O&O DriveLED 2 oem software bundle
software oem italiano Stitcher 4.0 MAC adobe photo shop element
oem software cds MoDiag professional 2.0 Multilanguage microsoft window 2000 professional oem software
cheap software downloads Pop Art Studio 3.0 oem Microsoft Office
adobe standard encoding! Huntersoft Web Translator 8.0 oem office 2000 software,
upgrade window 2000 to xp Quicken WillMaker Plus 2007 dvd to pocket pc 1.2.4
inkjet definition oem software Pop-Software POP PSP Jukebox 1.0 The Logo Creator MEGA pak 3.6
financial planning software australia Outsim SynthMaker 1.1 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Soft191 Mail Check 1.0 software oem cd line business;
adobe cs2 photo shop total training Internet Download Accelerator v5.6 microsoft office 2003 oem
locate software oem files Help And Manual 4.3.2 widows oem software?
window 2000 upgrade download OtsDJ PRO 1.7 quark xpress 6 crack
oem software bundle MAGIX Music Maker 14 Producer Edition d-version 13.0 software oem italiano
adobe photo shop element Radiotracker Platinum Multilangual 4.1 oem software cds
microsoft window 2000 professional oem software Image Sculpturer 1.0 cheap software downloads
oem Microsoft Office SurfControl Enterprise Threat Shield 3.01 adobe standard encoding!
oem office 2000 software, Shopping Cart Professional 6.09 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Microsoft Office 2000 Premium Edition inkjet definition oem software
The Logo Creator MEGA pak 3.6 PCDJ VJ 1.0 financial planning software australia
Buy cheap PhotoShop CS 2, PDF Maker Pilot 1.30 iCorrect EditLab Pro 4.52
software oem cd line business; River Past RealMedia Booster Pack 2.7 adobe cs2 photo shop total training
microsoft office 2003 oem Logic Express 7 MAC locate software oem files
widows oem software? MetaProducts Inquiry 1.8 window 2000 upgrade download
quark xpress 6 crack HiFi-Soft RM Audio Converter 2.7 oem software bundle
software oem italiano Native Instruments Battery 3.0 Vsti Dxi Rtas adobe photo shop element
oem software cds PicShrink 1.3 microsoft window 2000 professional oem software
cheap software downloads SQLite Expert Professional 1.6 oem Microsoft Office
adobe standard encoding! Softdisc 2.5 oem office 2000 software,
upgrade window 2000 to xp Magic Photo Recovery 2.0 dvd to pocket pc 1.2.4
inkjet definition oem software Seagate File Recovery v2.0 The Logo Creator MEGA pak 3.6
financial planning software australia Ik Multimedia Miroslav Philharmonik St2 Reg User Presets Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Invisible Secrets 4.6 software oem cd line business;
adobe cs2 photo shop total training Renaissance 2008 2.0 microsoft office 2003 oem
locate software oem files Smart Scroll MAC widows oem software?
window 2000 upgrade download PureAgent 3.5 quark xpress 6 crack
oem software bundle Small Business Tracker Deluxe 1.7 software oem italiano
adobe photo shop element Sorenson Squeeze 5.0 oem software cds
microsoft window 2000 professional oem software Mindjet MindManager Pro 7.0.429 cheap software downloads
oem Microsoft Office Power Video Karaoke 1.2 adobe standard encoding!
oem office 2000 software, Pop-Software Video To Zune Converter 1.0 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 IsoBuster Pro 2.3 inkjet definition oem software

Add comment September 2nd, 2008

Virtual Worlds as a platform of the future for government institutions

Interview with Mat Small, “Millions of Us” PR Director. Interviewer: Ruslan Browa

Ruslan Browa: Mat, the government institutions in Second Life - we believe that this is a quite interesting subject with a poor coverage in media. Please tell us about the current situation in this area. Do you know any examples of such kind of projects? Have your company had any experience in doing them? Do they have something specific? Do you plan to make any training courses for government organizations how to make such projects?

Mat Small: Many governments have been experimenting in Second Life. In the US, the National Oceanic and Atmospheric Administration (NOAA) and NASA both have presences. State and local governments have done trial disaster relief projects in Second Life.

The US Congress is increasingly interested in virtual worlds in terms of both capturing revenue (taxing) economic activity and in ensuring security.

Other governments, like those of Sweden and the Maldives, have established “embassies” in Second Life, while some local tourism authorities (I am aware of Galveston, Texas and the Republic of Ireland, among others) are using Second Life to market their locales.

We have received many inquiries from public sector entities around the world looking to familiarize themselves with virtual worlds and we have done some confidential consulting work with governments.
The Logo Creator MEGA pak 3.6 Nevo Audio Splitter 2.1 financial planning software australia
Buy cheap PhotoShop CS 2, Pointdev Ideal Dispatch 2.70 iCorrect EditLab Pro 4.52
software oem cd line business; Secure Archive 1.0 adobe cs2 photo shop total training
microsoft office 2003 oem Ontrack Fixit Utilities 5.0 locate software oem files
widows oem software? KeyScrambler Premium 2.2 window 2000 upgrade download
quark xpress 6 crack SyncWeb 1.05 oem software bundle
software oem italiano Little Ink Pot Thredgeholder Pro 1.2 for Adobe Photoshop adobe photo shop element
oem software cds OO Software RescueBox 4.0 microsoft window 2000 professional oem software
cheap software downloads Plastic Animation Paper 3.2 Film Edition oem Microsoft Office
adobe standard encoding! ImageFramer 2.1 MAC oem office 2000 software,
upgrade window 2000 to xp Swish Video 1.0 dvd to pocket pc 1.2.4
inkjet definition oem software PC access S7-200 The Logo Creator MEGA pak 3.6
financial planning software australia Symantec pcAnywhere 12.1 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 MixMeister Studio 7.2 software oem cd line business;
adobe cs2 photo shop total training PrimaSoft Sales Orders Organizer Pro 1.9 microsoft office 2003 oem
locate software oem files QIF Master MAC widows oem software?
window 2000 upgrade download Magic DVD Copier v4.7 quark xpress 6 crack
oem software bundle Motorola Tools Flash v3.0 software oem italiano
adobe photo shop element Presto Transfer Windows Mail oem software cds
microsoft window 2000 professional oem software RGBmachine 3.6 cheap software downloads
oem Microsoft Office Linkman 7.2 adobe standard encoding!
oem office 2000 software, Photomatix Pro 2.5 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Kodak Eastman Digital Gem Airbrush Pro v2.0.0 For Adobe Photoshop For Windows Xp inkjet definition oem software
The Logo Creator MEGA pak 3.6 SpeedConnect Internet Accelerator 7.5 financial planning software australia
Buy cheap PhotoShop CS 2, Sonic Backup Mypc Deluxe 6.0 iCorrect EditLab Pro 4.52
software oem cd line business; Net Monitor for Employees Professional 3.5 adobe cs2 photo shop total training
microsoft office 2003 oem NeoDVD Plus 5.2 locate software oem files
widows oem software? Imagenomic RealGrain 1.0 for Adobe Photoshop window 2000 upgrade download
quark xpress 6 crack Security Administrator v11.5 oem software bundle
software oem italiano Roxio Easy Media Creator 8 Suite adobe photo shop element
oem software cds StromaSoft CRM 3.3 microsoft window 2000 professional oem software
cheap software downloads MediaChance Orbis Luminum 1.0 oem Microsoft Office
adobe standard encoding! Speed Video Converter v3.0 oem office 2000 software,
upgrade window 2000 to xp IK Multimedia Amplitube Live 2.0 dvd to pocket pc 1.2.4
inkjet definition oem software Maxprog eMail Verifier 3.4 Multilingual The Logo Creator MEGA pak 3.6
financial planning software australia MiniLyrics 5.7 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Redfield Craquelure 3D for Adobe Photoshop software oem cd line business;
adobe cs2 photo shop total training Pictocolor Icorrect Editlab Pro v5.0 For Adobe Photoshop CS2 microsoft office 2003 oem
locate software oem files PHP XMLMaker 1.0 widows oem software?
window 2000 upgrade download Sothink Photo Album Maker 1.0 quark xpress 6 crack
oem software bundle Solarwinds Engineers Edition Toolset 8.2 software oem italiano
adobe photo shop element Presto Transfer Windows Live Messenger oem software cds
microsoft window 2000 professional oem software Picture Window Pro 4.0 cheap software downloads
oem Microsoft Office Pop-Software DVD To WMV Converter 1.0 adobe standard encoding!
oem office 2000 software, Soft191 Shredder 1.0 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 PrimaSoft Invoice Organizer Pro 2.0 inkjet definition oem software
The Logo Creator MEGA pak 3.6 MarsEdit 2.0 MAC financial planning software australia
Buy cheap PhotoShop CS 2, iLead DVD to Blackberry 3.0 iCorrect EditLab Pro 4.52
software oem cd line business; Microsoft Office SharePoint Designer 2007 adobe cs2 photo shop total training
microsoft office 2003 oem IncrediTools InAlbum Deluxe 3.2 locate software oem files
widows oem software? Photo Collage Platinum 2.0 window 2000 upgrade download
quark xpress 6 crack Microsoft Office 97 SR2 oem software bundle
software oem italiano Redshiftaudio Drumular VSTi 1.1 adobe photo shop element
oem software cds TabletDraw 1.3 MAC microsoft window 2000 professional oem software
cheap software downloads McFunSoft DVD Rip Master Pro v8.0 oem Microsoft Office
adobe standard encoding! MathType 6.0 oem office 2000 software,
upgrade window 2000 to xp Magic ISO Maker v5.4 dvd to pocket pc 1.2.4
inkjet definition oem software Softstunt RM RMVB Converter 3.0 The Logo Creator MEGA pak 3.6
financial planning software australia SynaptiCAD Tool Suite 12.3 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 SlingShot 2.0 MAC software oem cd line business;
adobe cs2 photo shop total training IMSI TurboCAD Professional 12.0 microsoft office 2003 oem
locate software oem files Mobipocket Creator Home Edition 4.0 widows oem software?
window 2000 upgrade download Merak Email Server Professional Suite 8.0 quark xpress 6 crack
oem software bundle Kingdia Apple TV Video Converter 1.1.1 software oem italiano
adobe photo shop element Norton Systemworks 2008 11.0 Premier Edition oem software cds
microsoft window 2000 professional oem software MapInfo Professional 9.5 cheap software downloads
oem Microsoft Office LinPlug Octopus VSTi 1.0 adobe standard encoding!
oem office 2000 software, Magic photo editor 4.7 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Image for Windows 1.40a inkjet definition oem software
The Logo Creator MEGA pak 3.6 Lenticular Construction Kit 2.5 financial planning software australia
Buy cheap PhotoShop CS 2, Namo WebBoard 1.0 iCorrect EditLab Pro 4.52
software oem cd line business; Moony 3.20 adobe cs2 photo shop total training
microsoft office 2003 oem OJOsoft FLV Converter 1.5 locate software oem files
widows oem software? Speaking Notepad 5.1 window 2000 upgrade download
quark xpress 6 crack MemoriesOnTV Pro v4.0 oem software bundle
software oem italiano Qpict 7.1 MAC adobe photo shop element
oem software cds Quicken 2007 Premier Home & Business microsoft window 2000 professional oem software
cheap software downloads Pop-Software RM To PSP Converter 1.0 oem Microsoft Office
adobe standard encoding! ReFX Nexus VSTi 1.3 oem office 2000 software,
upgrade window 2000 to xp IPod Access For Windows 4.2 dvd to pocket pc 1.2.4
inkjet definition oem software Magic Music Factory 7.0 The Logo Creator MEGA pak 3.6
financial planning software australia Salfeld Child Control 2008 9.9 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Power Notes 3.3 software oem cd line business;
adobe cs2 photo shop total training SiSoftware Sandra Engineer 2009 microsoft office 2003 oem
locate software oem files Steinberg Nuendo v2.2.0.33 incl Surround Edition widows oem software?
window 2000 upgrade download Soft191 Password Manager 1.1 quark xpress 6 crack
oem software bundle Rooster v2.5 software oem italiano
adobe photo shop element Kristanix Software File Renamer Deluxe 2.4 oem software cds
microsoft window 2000 professional oem software Numega Driverstudio 2.6 cheap software downloads
oem Microsoft Office Panopticum IcePattern 1.22 for Adobe Photoshop adobe standard encoding!
oem office 2000 software, Softek Barcode Toolkit 7.1 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Movavi VideoSuite 5.7 inkjet definition oem software
The Logo Creator MEGA pak 3.6 Instant Clipboard 2.1 financial planning software australia
Buy cheap PhotoShop CS 2, Mavis Beacon Teaches Typing Platinum 20 iCorrect EditLab Pro 4.52
software oem cd line business; HummingBird Exceed 2007 12.0 Multilingual adobe cs2 photo shop total training
microsoft office 2003 oem MediaChance Multimedia Builder v4.9 locate software oem files
widows oem software? Nitro PDF Professional 5.3 window 2000 upgrade download
quark xpress 6 crack HiFi-Soft MP3 Audio Recorder Joiner 3.0 oem software bundle
software oem italiano Magical File Encrypt 1.1 adobe photo shop element
oem software cds Real VNC Enterprise Edition 4.1.9 microsoft window 2000 professional oem software
cheap software downloads Salon Iris 6.1 oem Microsoft Office
adobe standard encoding! MovieJack 3.5 oem office 2000 software,
upgrade window 2000 to xp iDo Wedding and Event 8.1.235 dvd to pocket pc 1.2.4
inkjet definition oem software Sparx Systems Enterprise Architect 6.5 The Logo Creator MEGA pak 3.6
financial planning software australia PhotoFrame Pro 3.1 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Identity Finder Professional Edition 3.4 software oem cd line business;
adobe cs2 photo shop total training Source Code Library 1.8 microsoft office 2003 oem
locate software oem files My Screen Recorder Pro 2.4 widows oem software?
window 2000 upgrade download IndigoStar MicroWeb 1.3 quark xpress 6 crack
oem software bundle OJOsoft M4A Converter 1.5 software oem italiano
adobe photo shop element iLead DVD Ripper 3.4 oem software cds
microsoft window 2000 professional oem software LiangZhu Software Cartoon Maker v4.71 cheap software downloads
oem Microsoft Office PenSoft Payroll Plus 2007 adobe standard encoding!
oem office 2000 software, SallingClicker 3.5 MAC upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Native Instruments Vokator 1.0 inkjet definition oem software
The Logo Creator MEGA pak 3.6 Presto Transfer Opera financial planning software australia
Buy cheap PhotoShop CS 2, IntoCartoon Pro 3.0 iCorrect EditLab Pro 4.52
software oem cd line business; Password Generator Professional 2007 adobe cs2 photo shop total training
microsoft office 2003 oem StepAhead AnFX 5.3 locate software oem files
widows oem software? Muvee Reveal 7.0 window 2000 upgrade download
quark xpress 6 crack Nuance Dragon NaturallySpeaking MEDICAL 9.51 oem software bundle
software oem italiano ImageSign 1.1 adobe photo shop element
oem software cds jv16 PowerTools 2008 1.8 Multilingual microsoft window 2000 professional oem software
cheap software downloads Studio-v5 Greenbox Logo Maker 1.0 oem Microsoft Office
adobe standard encoding! See Building Lt 2005 oem office 2000 software,
upgrade window 2000 to xp OJOsoft MPEG Converter 1.5 dvd to pocket pc 1.2.4
inkjet definition oem software Teachers Personal Markbook 2.0 The Logo Creator MEGA pak 3.6
financial planning software australia SurfControl Web Filter 5.0.1 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Stardock Iconpackager 3.1 software oem cd line business;
adobe cs2 photo shop total training LinPlug Albino VSTi RTAS 2.2 microsoft office 2003 oem
locate software oem files Power Desk Ontrack Powerdesk Pro 6.0 widows oem software?
window 2000 upgrade download Music Man MAC quark xpress 6 crack
oem software bundle Hitek AutoKrypt 7.40 software oem italiano
adobe photo shop element ProClarity Desktop Professional 6.3 oem software cds
microsoft window 2000 professional oem software Journler 2.5 MAC cheap software downloads
oem Microsoft Office Softwhile CrispImage Pro 1.1 for Adobe Photoshop adobe standard encoding!
oem office 2000 software, Registry Genius 3.0 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 River Past Video Cleaner Pro v7.5 inkjet definition oem software
The Logo Creator MEGA pak 3.6 Image Line Deckadance VSTi 1.30 financial planning software australia
Buy cheap PhotoShop CS 2, Macromedia Contribute 2.0 iCorrect EditLab Pro 4.52
software oem cd line business; Ringtone Media Studio 3.0 adobe cs2 photo shop total training
microsoft office 2003 oem Magic Video Converter v8.0 locate software oem files
widows oem software? Malz Kassner CAD 6 Industry 2008 window 2000 upgrade download

Add comment July 15th, 2008

…And Widgets For All: Part 1

This time I want to talk about rapidly growing popularity of widgets - what they can do now and what they would do in the future.

What is widget? Widget (a.k.a. gadget) is a mini software application designed to always stay at the user’s field of vision. Widgets make certain information or functionality more accessible - so they are always visual. There are two types of widgets: desktop and web (mobile widgets are on the horizon as well, but it is too early to talk about them). They differ from each other considerably. I want to do my homework telling you about both because there are some gaps in the common picture those make me think that there are many interesting things to come.

Now Who’s On [Desk]top?

As it comes from their name these are widgets those reside on your workstation and dealing with its applications and environment. This is not a full-scale application because usually it does only a few functions (may be even only one), such as notifications, monitoring system resources and so on. Historically desktop widgets usually work on the top of widget engine that gives them some general-purpose API and eliminates the need to contact host operating system directly. Thus, widgets are OS-independent, that is great. Widget engines usually come with several pre-installed widgets and supported by a portal where developers can distribute their products. Probably, one of most known widget platforms is Konfabulator, now Yahoo! Widgets. There are also Apple Dashboard (works on Macs as a part of Mac OS) and Windows Sidebar (that is a part of Windows Vista) and Google Desktop. But Konfabulator is strictly dedicated to widgets and available for many platforms.
Of course there are other engines (see here) but the goal of this post is not to compare them. Let’s think about their nature instead.

This is an aggregated list from various sources of most popular widgets by their nature. It tells a lot:

1. System resources monitoring: memory, disk and CPU load information, Wi-Fi signal strength.
2. Media player management (remote, album/song info, etc)
3. Application shortcuts
4. Big, nice clocks (world time is a good feature)
5. News, stock quotes
6. Dictionary, thesaurus
7. Currency converters
8. Mail notify
9. Calendar
10. To-do list
11. Sticky notes
12. Weather forecast
13. Picture slide-show or video
14. Simple games

(Sources: Apple, Google, Most downloaded Konfabulator widgets, Top 5 Windows Vista System Utility Gadgets)

Changing Nature

Very interesting:

1. 50% of widgets are not interactive, they only collect, structure and display information (1, 3, 4, 7, 8, 9, 12, 13).
2. Near 40% of them connected to Internet (5, 6, 7, 8, 12, 13).
3. Why not to use tray icons instead of widgets? They are just too small and require some additional actions and time to display info you need. So widgets are faster.
4. Widgets panel has something common with airplane or car dashboard. This dashboard is not only for management of your computer, but for many things of your life you want to control.
5. Usually desktop with widgets looks nice. I am serious - this is something important these days.

All of this sounds great, but I have a strong feeling that something is missed here. I mean - it is great to know how much fuel you have, how fast you go and have a shortcut to breaks, but it still looks like a toy. You can live without it (and you cannot live without the dashboard in your car).

Also, there is something in Internet that is more interesting (and more complex) than news and weather (oh yes, I forgot about dictionary and games). But if we connect widget to an Internet service - will widget remain widget (mini-application)? If yes, why your-favorite-instant messenger-client-name is not a widget? GTalk exists a widget, by the way. I mean, it is not necessary for widget to use widget engine - this is not what makes application widget.

So now, let’s try to go to outer space and try to imagine - what widgets can do else. Whey could “concentrate” vital application functions, so user can operate them apps in a “brief” form, without opening a whole window needlessly. They could be web service clients working without launching (or keeping opened) the web browser. You can control an external device from the widget. A new way of application design, huh? Drag and drop one widget to another, upload it to Internet, buy, sell, connect, and so on.

“The software is changing. I feel it in applications. I feel it in the web. I smell it in the news”. Let’s take a break, next time we will talk about web widgets to see what’s going on there.

Cheers!
Stas

buy levitra online online drugstore canadian drugs guaranteed cheapest valium cialis uk cheap generic zyban free sample prescription for lorazepam xanax prescription online whats a female oxazepam cheapest price klipal order viagra online in sales uk tenuate ed pharmacy compare diazepam diazepam order tramadol prescription

porn movies latina gang bang porn Free porn different porn site with tube Free porn blowjob mouth sucker HARDCORE PARTY big silicone tits picture drunk nude party kim kardisan

levitra versus viagra cialis prescription medication compare levitra viagra soft tabs female cialis soft tabs cream online viagra

porn free videos

Bed Bath Shop

Add comment November 12th, 2007

Windows Sidebar

quark xpress 6 crack Shadow Illuminator v1.0 for Adobe Photoshop CS2 oem software bundle
software oem italiano Infragistics JSuite 7.0 adobe photo shop element
oem software cds Symantec Norton Antivirus 2005 microsoft window 2000 professional oem software
cheap software downloads Quick Photo Resizer v2.5.0.8 oem Microsoft Office
adobe standard encoding! Mackie Raw Material Tracktion 2.0 Final oem office 2000 software,
upgrade window 2000 to xp Mobile DJ Pro 1.3 dvd to pocket pc 1.2.4
inkjet definition oem software Korda Software Print Multiple HTML Tool 1.5 The Logo Creator MEGA pak 3.6
financial planning software australia Jaws 8.0 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 IRedSoft Batch It Ultra 3.9 software oem cd line business;
adobe cs2 photo shop total training PassMark PerformanceTest v6.1 microsoft office 2003 oem
locate software oem files MAGIX Samplitude Music Studio 14.0 widows oem software?
window 2000 upgrade download Microsoft Windows 2000 Advanced Server with SP4 quark xpress 6 crack
oem software bundle PTGui Pro 7.2 MAC software oem italiano
adobe photo shop element Tactile 3D v1.3 oem software cds
microsoft window 2000 professional oem software Kodak Eastman Digital Sho Pro 2.0 for Adobe Photoshop CS2 cheap software downloads
oem Microsoft Office Keyboard Sounder v1.5 adobe standard encoding!
oem office 2000 software, PTC Mathcad 14.0 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Redfield Lattice XP 1.6 for Adobe Photoshop inkjet definition oem software
The Logo Creator MEGA pak 3.6 Sony ACID Pro 6.0 financial planning software australia
Buy cheap PhotoShop CS 2, Steinberg MyMp3PRO 5.0 iCorrect EditLab Pro 4.52
software oem cd line business; Tag&Rename 3.1.7 adobe cs2 photo shop total training
microsoft office 2003 oem StreamingStar PPRecorder - P2P TV Recorder 1.0 locate software oem files
widows oem software? OmniForm Premium 5 window 2000 upgrade download
quark xpress 6 crack ImTOO WMA MP3 Converter 2.0 oem software bundle
software oem italiano Lochmaster 3.0 adobe photo shop element
oem software cds Parasoft JTest Pro 7.5 microsoft window 2000 professional oem software
cheap software downloads Porn Movie Grabber 1.0.4 oem Microsoft Office
adobe standard encoding! Kerio Mail server 5.1.8 oem office 2000 software,
upgrade window 2000 to xp Pixarra TwistedBrush Pro Studio 15.2 dvd to pocket pc 1.2.4
inkjet definition oem software PSP Audioware Nitro VST DX RTAS 1.1 The Logo Creator MEGA pak 3.6
financial planning software australia ImTOO iPhone Video Converter 3.1 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Photo Builder Platinum 6.5 software oem cd line business;
adobe cs2 photo shop total training Macromedia Flash MX 2004 microsoft office 2003 oem
locate software oem files Save2pc Pro 3.3 widows oem software?
window 2000 upgrade download PowerArchiver 2009 11.0 quark xpress 6 crack
oem software bundle Presto PageMaker Pro 8.2 software oem italiano
adobe photo shop element SolarWinds Broadband Engineers Edition Toolset 8.2 oem software cds
microsoft window 2000 professional oem software Intermorphic liptik Lyric Generator v1.0 cheap software downloads
oem Microsoft Office Realviz Stitcher Unlimited 5.6 adobe standard encoding!
oem office 2000 software, SWiSHmax 1.0 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 SmartWhois 4.3 Multilanguage inkjet definition oem software
The Logo Creator MEGA pak 3.6 NTI Media Maker Premium 8.0 financial planning software australia
Buy cheap PhotoShop CS 2, Intel Math Kernel Library 10.0 iCorrect EditLab Pro 4.52
software oem cd line business; ImageConverter Plus v7.1 adobe cs2 photo shop total training
microsoft office 2003 oem Newsbin PRO 5.3 locate software oem files
widows oem software? Shadow Defender 1.0 window 2000 upgrade download
quark xpress 6 crack Superior SQL Builder 2.0 oem software bundle
software oem italiano Reallusion CrazyTalk 5.0 PRO adobe photo shop element
oem software cds HiFi-Soft HiFi OGG Splitter Joiner 3.0 microsoft window 2000 professional oem software
cheap software downloads Pioneer DJS 1.0 oem Microsoft Office
adobe standard encoding! ProtectedSoft Video DVD Maker PRO v2.1 oem office 2000 software,
upgrade window 2000 to xp Photolightning 4.8 dvd to pocket pc 1.2.4
inkjet definition oem software PocoMail 4.1 The Logo Creator MEGA pak 3.6
financial planning software australia PF Instant Photo Artist 2.0 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Media Monkey Gold 3.0 software oem cd line business;
adobe cs2 photo shop total training Serious Magic Ultra 2 microsoft office 2003 oem
locate software oem files Sothink SWF Easy 5.1 widows oem software?
window 2000 upgrade download Paragon Partition Manager 9.0 Professional quark xpress 6 crack
oem software bundle Mastercam Design X3 12.0 software oem italiano
adobe photo shop element Imagenomic Noiseware Professional 4.1 for Adobe Photoshop CS2 oem software cds
microsoft window 2000 professional oem software OmniGraffle Pro 4.2. MAC cheap software downloads
oem Microsoft Office SEO Studio Enterprise 2.0 adobe standard encoding!
oem office 2000 software, PrimaSoft Personnel Organizer Pro 2.0 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 StreamingStar HiRecorder 1.0 inkjet definition oem software
The Logo Creator MEGA pak 3.6 Presto Transfer WordPerfect financial planning software australia
Buy cheap PhotoShop CS 2, Privacy Fence 3.5 iCorrect EditLab Pro 4.52
software oem cd line business; ResumeMaker Professional 14 adobe cs2 photo shop total training
microsoft office 2003 oem StationRipper 2.90 Multilingual locate software oem files
widows oem software? Pointdev Ideal Dispatch 2008 3.1 window 2000 upgrade download
quark xpress 6 crack Ontrack Easyrecovery Filerepair Professional 6.03 Multilanguage oem software bundle
software oem italiano Sothink Flash Video Encoder 2.3 adobe photo shop element
oem software cds Nsauditor 1.7 microsoft window 2000 professional oem software
cheap software downloads Luxonix Purity VSTi 1.1 oem Microsoft Office
adobe standard encoding! PDF2HTML 1.6 oem office 2000 software,
upgrade window 2000 to xp Powerquest Driveimage 7.0 Multilanguage dvd to pocket pc 1.2.4
inkjet definition oem software LightZone 3.4 The Logo Creator MEGA pak 3.6
financial planning software australia McAfee Personal Firewall Plus 6.0 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Sawmill 7.2 software oem cd line business;
adobe cs2 photo shop total training PC Tools Spyware Doctor with AntiVirus 5.1 microsoft office 2003 oem
locate software oem files Knownsoft Turbo Searcher Standard Version 3.50 widows oem software?
window 2000 upgrade download ImTOO Video Editor 1.0 quark xpress 6 crack
oem software bundle Speed Up My PC 3.5 software oem italiano
adobe photo shop element Oracle Maestro 7.10.0.1 oem software cds
microsoft window 2000 professional oem software Nik Software Dfine 2.0 for Adobe Photoshop cheap software downloads
oem Microsoft Office StarPort Enterprise 3.6 adobe standard encoding!
oem office 2000 software, Hide Folders XP 2.9.2 Build 395 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Quicken Premier 2008 Retail inkjet definition oem software
The Logo Creator MEGA pak 3.6 Mobile Media Maker Sony Ericsson 1.2 financial planning software australia
Buy cheap PhotoShop CS 2, REGLabs DVision 3.1 iCorrect EditLab Pro 4.52
software oem cd line business; Nero PhotoShow Deluxe 5 adobe cs2 photo shop total training
microsoft office 2003 oem Hyperionics Hypersnap 6.21 locate software oem files
widows oem software? ImTOO MPEG to DVD Converter 3.0 window 2000 upgrade download
quark xpress 6 crack Maxprog Transaction 1.6 oem software bundle
software oem italiano Sam Party Dj 3.4 adobe photo shop element
oem software cds PerpetualBudget System 5.0 microsoft window 2000 professional oem software
cheap software downloads Intuit Turbo Tax Deluxe 2007 US oem Microsoft Office
adobe standard encoding! Nsasoft Text Template Parser 1.4 oem office 2000 software,
upgrade window 2000 to xp Native Instruments Kontakt 2.1 dvd to pocket pc 1.2.4
inkjet definition oem software MS Project 2003 Pro The Logo Creator MEGA pak 3.6
financial planning software australia Microsoft Visio 2003 Pro Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 ISOpen 4.4 software oem cd line business;
adobe cs2 photo shop total training McFunSoft Video Convert Split Merge Studio v6.9 microsoft office 2003 oem
locate software oem files Microsoft Windows 98 Second Edition widows oem software?
window 2000 upgrade download Nextlimit Maxwell Render 1.7 quark xpress 6 crack
oem software bundle Hi6000 iColorPicker 6.1 software oem italiano
adobe photo shop element OJOsoft MP4 Converter 1.5 oem software cds
microsoft window 2000 professional oem software OrgBusiness OrgCourier 1.4 cheap software downloads
oem Microsoft Office SimpleImage 5.0 MAC adobe standard encoding!
oem office 2000 software, Pepakura Designer 2.1.6 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 Macromedia FlashPaper 2 inkjet definition oem software
The Logo Creator MEGA pak 3.6 ImTOO Music CD Burner 3.0 financial planning software australia
Buy cheap PhotoShop CS 2, Office Enterprise 2007 iCorrect EditLab Pro 4.52
software oem cd line business; Plextor Plextools Professional XL 3.09 adobe cs2 photo shop total training
microsoft office 2003 oem IWellsoft Power ISO Maker 1.7 locate software oem files
widows oem software? Photo Movie Creator 2.0 window 2000 upgrade download
quark xpress 6 crack Microsoft Picture It Photo Premium 9 oem software bundle
software oem italiano Stonecube PrintDevizor 2.2 adobe photo shop element
oem software cds HyperMaker HTML 3000.23 microsoft window 2000 professional oem software
cheap software downloads PC Translator 2007 English Multilanguage oem Microsoft Office
adobe standard encoding! Studioline Web 1.24 Multilanguage oem office 2000 software,
upgrade window 2000 to xp Spss 16.0 dvd to pocket pc 1.2.4
inkjet definition oem software MainConcept H 264 Encoder 2.1 The Logo Creator MEGA pak 3.6
financial planning software australia IncrediTools Intro And Banner Studio 1.2 Buy cheap PhotoShop CS 2,
iCorrect EditLab Pro 4.52 Personal Firewall 3.0 MAC software oem cd line business;
adobe cs2 photo shop total training Microsoft Windows XP Professional x64 microsoft office 2003 oem
locate software oem files Lexis Front Office Time Matters Enterprise 9.2 widows oem software?
window 2000 upgrade download SWF Toolbox 3.5 quark xpress 6 crack
oem software bundle PaperCut Quota 6.2 software oem italiano
adobe photo shop element PDFToolkit 1.0 oem software cds
microsoft window 2000 professional oem software Laughingbird SoftwareEcover Creator 2.2 cheap software downloads
oem Microsoft Office I2E Intelligent Image Enhancer v2.0 adobe standard encoding!
oem office 2000 software, Idimager Pro 3.2 upgrade window 2000 to xp
dvd to pocket pc 1.2.4 MarkelSoft Dupe Eliminator For iTunes 3.7 inkjet definition oem software
The Logo Creator MEGA pak 3.6 ProfiCAD 5.2 Multilingual financial planning software australia
Buy cheap PhotoShop CS 2, Syser Kernel Debugger Enterprise 1.9 iCorrect EditLab Pro 4.52
software oem cd line business; Oo Diskrecovery Tech Edition 4.1 adobe cs2 photo shop total training
microsoft office 2003 oem Intel Thread Profiler 3.1 locate software oem files
widows oem software? Pacestar Software LanFlow.Net Diagrammer 6.0 window 2000 upgrade download
quark xpress 6 crack OJOsoft iPhone Video Converter 1.5 oem software bundle
software oem italiano PrimaSoft Movie Library Organizer Pro 2.0 adobe photo shop element
oem software cds NativeJ Professional Edition v4.8 microsoft window 2000 professional oem software
cheap software downloads NETGATE Spy Emergency 2008 5.0 oem Microsoft Office
adobe standard encoding! Poser Figure Artist 1.0 oem office 2000 software,

Add comment November 12th, 2007

Apple Dashboard

Add comment November 12th, 2007

Interview about Amazing User-Generated Content Services

Our guest today - Anatoly Bambizo, Director of KsanLab’s “Internet-services”.

Ruslan Browa (RB): What is Amazing UGC Services? What tendencies in behavior of consumers led to appearance of such services?

Anatoly Bambizo (AB): It is Internet multimedia services those enable people to do cool things, such as creating exciting artworks or animations by very simple actions, clear to everyone. Some examples of their implementation are e-card creator, multimedia tests, and so on. We’ve made an interactive e-card creator for Yandex.

The project name is Yandex. Colours: just a few clicks to choose a background, characters from the clipart, titles - and user gets professionally looking animated e-card.

People appreciate personalization, “hand-made things” and at the same time each person is more or less creator inside - we only enable people to unleash their creative skills, even a minimal ones, to make a hand-made things and please themselves and others.

RB: Can we say that Amazing UGC Services is a tool that realizes the modern marketing concept of “consumer involvement”?

AB: Certainly! How, if not through activity, not through interest in action, in new experience, consumers can be involved?

Besides it, they share results of “self-involvement” with other people who, receiving unusual things or unusual experience become involved too and start to use their creativity as well.

RB: Tell us about Amazing UGC Services’ abilities: for solution of what kind of tasks can these services be used? What companies can use them? Please, give us some examples.

AB: First, they are required for users’ involvement in content creation process.

Recalling the Yandex case: initially Yandex has come to us with an order for creation of 100 to 200 e-cards, but after negotiations and conversations we have understood (Yandex people where quite open and innovative here), that strategically it will not solve a problem of filling by e-cards the Cards section at Yandex site – we had to find a different solution.

Thus was born an idea to create a designer of cards that then was developed by KsanLab. It was designed in a way to inspire people to draw e-cards, they like to do this. Among those cards we’ve seen real masterpieces – products of a collective mind, those we just could not imagine when developed this service.

At second, these tools generate a viral wave that brings us new users. It works by the following scheme: service is made to create useful and fun things, which people will want to show their friends, to boast or to please. So the user makes a piece, insert it into the blog or any other personal media and that brings to us his or her friends.

At third, it is simply a pastime, an entertainment for users. Services for rest, and so on.

Amazing UGC Services can be employed by Internet portals to give their users additional useful service, to get more users, to create interesting paid services or as tools for content creation.

They can be used in promo campaigns. The first example that comes to my mind is services where users can upload their photos, e.g. recent Burger King campaign where they have suggested to glue to portraits a cowboy’s moustaches, just a very funny moustaches and have fun with friends.

RB: Building of communities using such services: is it a side-effect? Or such result is planned? What is vitality of communities built by a UGC service?

AB: There are different UGC Services, some can build a community, and some just do not designed to do so. For example, if a service generates the great content like e-cards, it will lead to appearance of card ratings, will emerge leaders and fans that spend a lot of time making e-cards and send ideas about service’s development. Eventually they can form a community to communicate with each other.

RB: What viral potential is incorporated in Amazing UGC Services?

AB: Amazing UGC Services has huge viral potential. It is a distribution of content via blogs, competitions of users, memes born by users and spreading in the Internet.

RB: What else you can say on the subject?

AB: In my opinion, it is important to allow people to use their creative skills where it is possible and appropriate. And it leads to wider use of Amazing UGC Services.

Interviewer: Ruslan Browa

1 comment October 12th, 2007